About
I'm Carlos Ali, a consultant focused on Salesforce Quote-to-Cash and CPQ implementations for enterprise organizations. I work at Slalom, where I help companies design and deploy the systems that connect their sales processes to revenue.
My work sits at the intersection of business strategy and technical implementation. I've seen what happens when CPQ projects go right — and more importantly, when they go wrong. Most of the time, the difference isn't the software. It's the process design, the data quality, and whether the right people were in the room during scoping.
I write here because the CPQ and Q2C space is full of vendor marketing and light on practitioner perspectives. If you're a sales operations leader evaluating platforms, a RevOps team planning a migration, or a consulting peer looking for honest implementation advice, this site is for you.
What I Write About
My articles focus on the practical side of enterprise Quote-to-Cash:
Salesforce CPQ & Revenue Cloud
Implementation strategies, migration guidance, and honest platform assessments
Quote-to-Cash Architecture
End-to-end process design from quoting through billing, contracting, and revenue recognition
Implementation Playbooks
What works in practice: phased rollouts, data quality, cross-functional ownership models
Enterprise Buying Guidance
Vendor-neutral evaluation frameworks for organizations selecting CPQ platforms
Background
I studied at the Binghamton University School of Management and have spent my career in enterprise technology consulting, specializing in the revenue operations space. Based in the New York City metro area.
The opinions on this site are my own and don't represent those of my employer.